adTools

Imprezzio Marketing’s product sales, supervisors and support team had to rely on multiple tools to review client accounts that required repetitive data entry into the respective applications, leading to increased opportunity for data entry error and wasted time on duplicate entry work.

Project requirements

They had no tool to keep track of the various products for different clients and to monitor the tasks that they had to carry out on a regular basis. As a result, Imprezzio Marketing experienced serious difficulties with obtaining visibility into their day-to-day business operations and gaining insights into how their marketing services could be improved and optimized.

Solution

We started by understanding the clients needs and their current procedures to convert them into user flows.

Our analysis uncovered bottlenecks and pain points in their current workflow.

We analyzed and created the business requirements. We created a clear documentation for each screen that included wireframes and interaction details.

With the client always in the loop we sketched the idea of the product. After that I created the wireframes to highlight the functionality and interaction. We tested the wireframes with the client’s team and iterated on the feedback.

Final UI

I designed and created the UI architecture and a CSS framework for the development team to work with.

Screenshots

Clear structure

We built a clear menu structure and a quick access notification system that would help users interact with each other and facilitate tasks.

Increased efficiency

Enables the Sales team to be more efficient and supports the growing needs of all three marketing support departments.

Result

By using the AdTools solution, Imprezzio Marketing was able to organize their activities way better. They are now able to keep track of all their activities, even with a team twice as big as they had before. The operational costs of the company decreased significantly and their efficiency exploded, which is partly due to the fact that they now have a tool to keep track of every activity, generate clear reports, assign work, analyze employee performance and monitor everything better. Overall, the tool made it possible for them to organize themselves better. They were satisfied with the product, and the results of using it are clearly visible. They are more organized and they have a very clear understanding about the tasks they perform. They are able to manage their specialized teams (adwords, directories, maps) and managers have a clear overview about each employee’s performance.

“We have benefited by becoming more organized and streamlined. We are now able to support our products with efficiency and to a model that is scalable with our constant sales growth. AddTools solved our problem by giving us a tool we could utilize and have the ability to customize to our constant growing/changing needs”
– Joy Hawkins, Digital Advertising Product Director at Imprezzio Marketing